We’re pleased to announce the official launch of Bastrop Marketing!

Hi, I’m Scott Allen, owner of Bastrop Marketing. The name is new, but our experience is not.

I’ve been doing business online since before the internet, and on the web since 1994. During that time, I’ve helped hundreds of businesses—freelancers, solo professionals, local businesses, online businesses, Inc. 5000 and Fortune 100 companies—with their online marketing, from the basics of getting online on up to enterprise web and social media strategy and technology. You can learn more about my background on LinkedIn. Send me an invitation—I’m always happy to connect!

I was inspired to create Bastrop Marketing in response to the Covid-19 crisis. I’ve worked online with clients, partners, and suppliers all over the world for decades—it’s second nature to me. We are now moving into a “new normal” in which that is going to be required for nearly everyone. As we do so, customers are expecting businesses to keep up with the times—online ordering, home delivery and curbside pickup, customer service on social media, and current, up-to-the-minute accurate information about your business online. You can no longer just set-it-and-forget-it with your website.

Living and working in Bastrop, I see so many local businesses completely unprepared for this new normal—brick-and-mortar businesses with no e-commerce, websites with broken pages and links, businesses that aren’t on Google maps, restaurants without online ordering (or even a menu online), companies using a Facebook page as their website, abandoned social media channels—the list goes on. And, local companies are needing to develop global reach to find new customers in a tight economy.

I want to help change that.

Bastrop is known as “the most historic small town in Texas”. It can also be the most modern small town in Texas. The most digital small town in Texas. The most global small town in Texas.

And sure, you can find people to help with that online, anywhere in the world. But I know that there are many people who still like meeting people in person, doing business with their neighbors, and keeping the local economy flowing. Even if we don’t shake hands and keep six feet apart, I’ll come meet you in person and talk with you about how to get your business up-to-date and future-forward, ready for this new normal.

Local service, global reach.

Welcome to Bastrop Marketing!

P.S. If you’d like to talk with us, drop us a line. If you’d like to learn more, check out our blog or connect with us on social media:

Scott Allen is Managing Partner of Bastrop Marketing. He has over 25 years experience in online marketing and is a pioneer in social media and search engine optimization (SEO). He is coauthor of The Virtual Handshake, the first book on social media marketing.

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