Consumers are becoming increasingly desensitized to digital advertising. In the crowded online world, just putting up an offer and a price isn’t enough anymore.
Yes, advertising still works, but if you want to really get customers’ attention, to get them to know, like, and trust you, so they want to do business with you, then you need to build a relationship with them, not just a transaction.
According to Forbes, “This is where content marketing comes in. Content marketing informs, entertains, educates, and offers utility. It’s also there when people decide they want it, rather than trying to thrust itself upon them.”*
What is content marketing?
In the simplest terms, it’s anything you put online that’s designed to create some value for the viewer other than simply encouraging and enabling them to buy your product. It can take many forms:
- A timely blog post about ideas for an upcoming holiday
- A video demonstrating how to use your product to do something cool
- A list of recommended resources that would be of interest to your customers
- A review of a product you recommend
- Before-and-after photos of one of your projects
- An interview with another local business owner
- A recipe using a product you sell in your store
Effective content marketing will help:
Reach More Customers – By creating, distributing, and promoting your content in places where people already are, e.g., social media, YouTube, etc., you can reach new people and make them aware of your business.
Attract More Customers – Showing off your expertise and providing valuable content from you or your business builds trust and confidence with prospective customers, leading them to buy.
Engage Customers – Consistently delivering content provides customers valuable information they can use. Through this continuous engagement, customer retention is higher.
If you don’t know what to say, or how to write well, or even what format is best for your business, don’t worry—we’ve got you covered.