How Independent Restaurants and Other Local Businesses Can Become Digital-First

The Covid-19 crisis is forcing many local businesses to rapidly pivot their business model to what we call “digital first”.

What does “digital first” mean for local businesses, especially restaurants?

No, it doesn’t mean you’re going to close your shop and just sell via delivery. What it does mean is that you have to think about your business—your marketing, your selling, your customer service, the total customer experience—in terms of online first. People will still come into your store, but not to just explore. They’re going to come in after they’ve already found you online, learned what you offer, and pretty much figured out what they want to buy. And if they have a problem, they don’t want to call you and sit on hold or leave a message; they want to send you a tweet or a Facebook message, and expect you to respond in a reasonable timeframe.

Most independent local businesses aren’t prepared for this.

One of our owners, Scott Allen, did an interview recently on how independent restaurants other local businesses can start thinking “digital first” and steps they can immediately take to help them adapt and survive the current crisis.

If you have any questions, leave a comment below, or contact us directly. We’re here to help.

Scott Allen is Managing Partner of Bastrop Marketing. He has over 25 years experience in online marketing and is a pioneer in social media and search engine optimization (SEO). He is coauthor of The Virtual Handshake, the first book on social media marketing.

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