Social media is a part of the day-to-day lives of millions—oops, make that billions of people who use it to connect with people and things that matter to them such as their interests, their family and friends, and businesses they want to transact with. With huge user databases, social media platforms offer numerous opportunities for your business—from generating traffic to your website to selling directly on social media to engaging your customers and your community.
If you’re not a heavy social media user yourself, you may not be aware of just how many other people are:
- 83% of internet users are on social media; 91% of mobile internet users are active on social media.*
- Social media users are active on multiple platforms. The average person has 8.6 social media accounts in 2020, up from 4.8 in 2014.*
- In the United States, people spend an average of 2 hours and 3 minutes on social media each day.*
Social media offers several advantages compared to (or combined with) other channels:
Wide market reach – Social media provides a worldwide reach by making your business available on platforms with millions of users around the globe.
Highly targeted reach – Whether you’re trying to reach people with a very specific interest related to your products or services, or targeting a small geographical area, such as a neighborhood, social media is the most effective way to do that online.
Brand Awareness and Authority – By sharing valuable information through social media platforms, customers will start looking at your business as an industry leader. You can also make connections with high profile businesses and personalities.
Cost-effective – Social media platforms are free to use for businesses. Paid advertising is available, but the ads are extremely cost-effective.
Are you ready to get social with your business?